Success Story
QUICK
Quick is a well-known fast-food chain, born in Belgium and present in France for several decades. With its extensive network of restaurants, Quick offers an accessible and friendly dining experience, aiming to satisfy diverse customer tastes with classic fast-food options as well as innovative and unique offerings.
In 2022, Quick decided to modernize its systems to prepare for future challenges. The goals: streamline operations, improve system reliability, and enhance the customer experience while optimizing team efficiency.
The challenge of
modernization
To achieve these objectives, Quick faced several challenges :
Aging infrastructure
An urgent need to renew systems to reduce breakdowns and improve productivity.
Omnichannel integration
Ensuring seamless connectivity across all ordering platforms, including kiosks, registers, and delivery solutions.
Change management
Training teams and ensuring the rapid and effective adoption of new technologies.
Quick needed a solution capable of addressing these challenges while ensuring a consistent customer experience and improved operational efficiency.
The REBOOT solution
Why REBOOT ?
Following a call for tenders, Quick selected Merim’s REBOOT solution. REBOOT had already proven its worth with other major brands like Burger King, and its all-in-one approach promised to stabilize operations and drive innovation.
Implementation
Initial training
A tailored training program for teams to ensure quick onboarding. The training was conducted in several phases, allowing for a gradual adoption of new practices.
Equipment integration
Deployment of ordering kiosks, connected registers, and other equipment for centralized and unified management.
Continuous support
Ongoing assistance from Merim’s team to resolve technical issues and ensure optimal performance.
The benefits of
REBOOT
Enhanced stability
Before REBOOT, each restaurant handled an average of five technical support calls per week. Today, that number has dropped to one or two, improving team productivity and service quality.
Operational efficiency
The integration of delivery orders (accounting for 12 to 15% of sales) has boosted productivity in every restaurant. Automated price management has reduced processing time by an hour per day.
Improved customer experience
The digital drive-thru has significantly reduced transaction times, shortening queues and making the experience smoother and more enjoyable.
Future
projects
Quick has ambitious plans for the future, continuing its partnership with Merim and REBOOT :
2024
Opening new restaurants in France, with simplified management enabled by REBOOT.
2025
Expansion planned in Morocco and enhancements to the customer journey through digital tools.
A promising
collaboration
Quick and Merim continue to build their partnership for the future. Several projects are underway to enhance the customer experience and improve operational processes, including :
Development of a mobile app
Enhancing customer interactions and simplifying orders.
New drive-thru features
Further increasing speed and efficiency at drive-thrus through automation and integration.
This collaboration demonstrates how a well-designed technological solution can transform a fast-food chain by making operations more efficient and ensuring a high-quality customer experience.
Inspired by these
success stories ?
Would you like to learn more about the successful transformations our clients have achieved with our solutions? Whether you’re a brand looking to modernize operations or improve the customer experience, we are here to support you.
Contact our team today to discuss your needs and find out how we can help you achieve your goals.